Minister of Tourism, Arts and Culture Datuk Seri Nancy Shukri speaks to the media after Motac Tourism Dialogue and TRF 2.0 Launch Ceremony in Kuala Lumpur, June 21, 2022 – Bernama pic
Tuesday, June 21, 2022 6:21 pm PT
KUALA LUMPUR, June 21 – The government is set to generate RM11.1 billion in revenue for the tourism industry, with a total of 4.5 million tourists arriving this year through the Tourism Recovery Framework (TRF) 2.0.
Minister of Tourism, Arts and Culture Datuk Seri Nancy Shukri said the revised target is based on positive numbers associated with the arrival of 2.3 million tourists in the country over the past three months.
“This is beyond our target, originally we planned two million by the end of the year, but now it’s not even the end of the year, but we have already reached it.
“We may be able to see more by September, we will continue to review this from time to time,” she said at a press conference following the Motac Tourism Dialogue and TRF 2.0 Launch Ceremony here today.
It was previously reported that she said her ministry is aiming for two million tourists to arrive in Malaysia this year with tourism revenues of over RM6.8 billion.
Nancy said that in order to achieve the optimistic goal, TRF 2.0 will focus on sound international and national cooperation, as well as a community empowerment agenda, to face the uncertainties of the tourism industry going forward.
She said the plan, which has been improved along with industry players through the Tourism Productivity Nexus (TPN), will also focus on efforts to increase the country’s revenue through the tourism sector.
“This strategic framework outlines the five pillars of a tourism strategy, namely: supporting the recovery of the tourism and cultural business; restoring the confidence of tourists and ensuring smooth international and intra-regional travel.
“Upgrading tourism and cultural products or services to improve competitiveness; aligning tourism with sustainability and inclusiveness; and strengthening recovery with long-term resilience and crisis preparedness,” she said.
As of last month, Nancy revealed that the ministry had disbursed RM23.8 million in financial assistance to 15,000 tour operators, while RM4.73 million worth of vouchers were used to purchase handicrafts, fine arts and books and 2 more .35 ringgit. million vouchers offered for travel packages and ground transportation.
Regarding joint grants for homestay and budget hotels, she said that as of June 15, a total of 342 applications worth RM1.64 million for homestays and 43 applications worth RM886,000 for budget hotels have been approved. . — Burnama