Amazon Prime Video today entered into an exclusive multi-movie licensing agreement with Full house franchise producer of Nadiadwala Grandson Entertainment. As part of the deal, six Bollywood films from Sajid Nadiawala’s company will be available worldwide, with Amazon being home to upcoming NGE films shortly after they launch in theaters.
The NGE film portfolio includes Baval, Sanki, Baagi 4 as well as An unnamed project by Kartik Aaryan among others. They starred such stars as Varun Dhawan, Tiger Shroff and Ahan Shetty, as well as Indian directors such as Nitesh Tiwari (Chkhichkhor, Dangal) Ravi Udyawar (Mother), Sameer Widvans (Anandi Gopal) Saket Chaudhry (Hindi Intermediate).
TMovies will also be available for rental through the Amazon Early Access Rental window.
Sajid Nadiadwala, Managing Director of NGE, said: “Amazon Prime Video has been instrumental in breaking down all barriers in the entertainment industry – geographic, language or otherwise. We believe that in Prime Video, we have found a partner who not only shares our vision of creating immersive cinematic experiences, but also ensures that the best stories of the Indian entertainment ecosystem are shared globally.
“This collaboration marks NGE’s first ever worldwide exclusive multi-film multi-year multi-film deal with Prime Video. content selection. As the world of storytelling evolves across different genres, I believe this association will pave the way for further collaboration between the two brands.”
“At Amazon, we start at the customer and work backwards, and this collaboration is another step towards delivering on that promise,” said Manish Menghani, Director of Content Licensing, Amazon Prime Video India. “Prime Video has played a key role in greatly expanding the audience of Indian films in different languages both domestically and abroad.”
The news comes shortly after Amazon unveiled a lineup of 40 Indian originals, including drama series and feature films, and introduced a movie rental service, giving customers early access to Indian and international films as rentals. More recently, Amazon bosses in India told Deadline that an unplanned push is about to begin as the service seeks to shore up its foothold locally.