Tourism

Gasoline prices scare tourists away from holiday destinations in the UK

Staycation hotspots in some of the most remote parts of the UK are seeing bookings come to a halt due to the cost of living crisis as vacationers seem reluctant to travel too far due to soaring fuel prices.

According to Kurt Janson, director of the Travel Alliance, potential visitors are waiting to assess their level of disposable income before approving their plans for a summer vacation.

He said I: “Destinations further away from metropolitan areas are seeing the cost of fuel lower visitor demand.”

He suspected that the main issue for the public was the distance to and from the destination, not the need to travel once arrived. The average cost of gasoline reached a new high last week, averaging 185 pence per litre.

“We also found that people are booking rooms later than in the past because they are nervous about what their personal finances will be like.

“The constant rise in prices makes people nervous about spending money, so we find the opinion that “we will wait until we get closer to the time when we know that we can afford it, and then we will make a decision.”

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Mr Janson said some people may be “lowering” their vacations to take into account rising costs, opting for long weekends or day trips instead.

He warned that tourism businesses nursing pandemic-related debt and staffing issues will continue to struggle this year.

“They are struggling to find the staff they need because employees have left the industry to go to other industries, European employees have come home during the pandemic so their payrolls are growing,” he said.

Travel companies are also seeing how the rising cost of living is hurting their bottom line. Gill Hay, Managing Director of Cumbria Tourism, noted that the area is seeing fewer visitors than expected in 2022.

She said: “The cost of food is rising. They have quite a lot of investments, salaries and inflationary pressures, and at the same time you have a customer base that is not willing to pay higher prices.

“Your margins are shrinking even more than usual. You can’t set your prices because no one will come.

“Of course, we believe that the cost of fuel and the rising cost of living in general influence the decisions of potential visitors about whether to come, and even if they visit, what and where they are willing to spend.

“After two years of severe financial impact on businesses, many of which are still heavily indebted due to Covid, with increased own costs, as well as staff shortages and cost impacted customers. life is increasing, there is genuine concern among businesses.”

Malcolm Bell, chief executive of Visit Cornwall, said: “What we’ve seen has obviously gotten quieter this year, but it’s clear we’re getting more cancellations than we expected, and that’s partly due to free cancellations, partly due to for the fact that people think and think that I can save …

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