GOZOOP Group has won a digital media and community management mandate for tourism marketing activities in New Zealand. As part of the mandate, the agency will ensure the implementation of the campaign, including content development and online community management for the tourism industry.
“GOZOOP’s digital and social media expertise will help Tourism New Zealand stay connected with our travel partners during this period of travel disruption and, importantly, reach out and tell our story in a way that inspires Indian travelers to visit New Zealand when it’s possible,” Venessa Chen, Regional Consumer Marketing Manager for Asia, Tourism New Zealand, said.
Tourism New Zealand is the organization responsible for marketing New Zealand to the world as a tourist destination. The travel services trade has been identified as a key partner in supporting the recovery of holiday travel to New Zealand from India and a key channel for maximizing holiday bookings and making New Zealand a tourist destination. “GOZOOP understands the importance of communities and their impact on brands. Combined with our power of creative communication, we are committed to doing wonders for New Zealand tourism in India,” said Samrat Bedi, CEO (India) GOZOOP Group.
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