HeadsUp Entertainment Closes Global Digital Lottery Transaction with LotteryHub

CALGARY, AV, June 30, 2022 /PRNewswire/ – HeadsUp Entertainment International Inc. (OTCPINK:HDUP) is pleased to announce that it has taken full control of the LotteryHub platform, which currently serves more than 4 million US users as a lottery information platform.

Leading up to the deal, HeadsUp has been actively building global partnerships to expand the LotteryHub brand globally and strategically position it as the online sales leader for state and national lotteries.

HeadsUp also announces partnerships in Peru, Brazil, mexico city, Eastern Europe as well as East Africa (including Nigeria) and has ongoing discussions to enable national and state lottery partners to improve their online offerings and sell official tickets worldwide. The secure partnerships will give LotteryHub immediate access to its 120 million worldwide customer base upon termination of existing partnerships.

US lottery market in 2021 $94.9 trillion income from the sale of lottery tickets. The global lottery market is currently generating around $350 billion income and will grow to $450 trillion by 2027. LotteryHub aims to assist lottery partners in their online growth strategy with its integrated digital portal as a digital lottery concierge service.

LotteryHub is looking to improve its current offering by expanding its offering to online sales across multiple US state markets as regulations change in the coming years and increase its market share as it expands into new markets. Globally, LotteryHUB is committed to leveraging the success of its online presence to globally expand the brand into new markets to act as an online store and software platform for national and state lotteries that see the need to go online and take advantage of moving online. trading since the start of covid. The LotteryHUB software and platform is clearly positioned as an immediate opportunity for many new global opportunities.

In recent years, LotteryHUB in the US has become a player information platform and HeadsUp aims to turn the platform into a complete online store, allowing all states to participate in selling their games and products online in a safe and secure environment. secure environment over time as legislation changes.

“Access to global lottery operators using software like LotteryHUB is huge for all of our partners, and in times of recession and challenging economic conditions, the lottery and gaming sectors are seeing unprecedented growth in market size and capabilities in the HeadsUp product and service line. is quickly paving the way for huge revenues,” commented HeadsUp President and CEO. Doug Wilson.

The global strategy behind the growth and global rollout of the LotteryHub brand aims to support state and national lotteries in expanding their online presence without the burden of additional software costs, an immediate online presence, and the ability to enter online marketplaces otherwise unavailable case. lottery partner.

This was HeadsUp’s targeted acquisition, and we are pleased to include LotteryHUB into the product family, which will allow the company to launch and support a broader strategy for acquiring global gaming assets in subsequent deals that close and will be announced at a later date. This business model and corporate finance strategy was developed by the global lottery icon and HeadsUp Business Development Director. Mark Hutchinson.

This deal did not require any upfront cash payment nor any dilution of HeadsUp’s capital structure as the fee was negotiated and agreed on an ongoing revenue share basis.

“My decades in the lottery business have come to an incredible moment where new regulatory capabilities, technology and a global network of business relationships are coming together to enable HeadsUp to aggressively acquire strategic assets, enter into sales and distribution agreements and generate significant revenue. money in business,” Hutchinson said. “When the market realizes what we have created, I believe this company will experience significant growth leading to shareholder value, which I am very proud to have helped build with this exceptional management team. This is a great example of the right people, the right products at the right time.

This is an important step for HeadsUp to continue executing its business plan and management believes that these Crown Jewel assets are key to the future strategy of specific acquisitions to be announced. It is one of 4 strategic business units within the HeadsUp group of companies that together are estimated to generate over $51.7 million in year 1 revenue with business plan projections to grow to over $400 million at 5 years of operation. This and a subsequent series of other closures will create a common asset base and contract income model to qualify for a full NASDAQ listing.

The previously announced corporate roadmap outlines a reverse triangle merger, incorporation announcement and the immediate launch of multiple revenue channels across the online gaming, global lottery and media sectors.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global gaming operator and media company specializing in online gaming, online poker, esports, sports betting, online lotteries, 50/50 mobile platforms, charity fundraising platforms, blockchain-based software and payment solutions.

Forward looking statements:

This press release contains “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. The use of words such as “estimate”, “anticipation”, “anticipation”, “forecast”, “planned”, “forecasted” and similar expressions in this press release are intended to refer to forward-looking statements which, by their very nature, do not are a guarantee of the future operating or financial activities of HeadsUp Entertainment International Inc. and are subject to risks and uncertainties. cautioned not to place undue reliance on these forward-looking statements, which only speak for the date of this issue. Due to risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements as a result of new information, future events or otherwise.


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SOURCE HeadsUp Entertainment International Inc.

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