Tourism

How an Elvis movie in Graceland can boost international tourism in Memphis

Foreign visitors to Memphis have been a rarity for much of the past two years due to the COVID-19 pandemic.

However, Memphis Tourism has not slowed down the city’s progress around the world, with international representatives located all over the world, including Australia, Japan and the UK.

Central to the efforts of international representatives is the marketing of Elvis Presley’s Graceland, which has been attracting foreign visitors to Memphis for the past four decades. Memphis Tourism CEO Kevin Kane said the organization has kept international representatives on board throughout the pandemic.

Now that COVID-19 restrictions on visitors have been eased both locally and internationally, Kane believes the city is in a better position to reap the rewards of its work during the pandemic.

“Many cities have put this on hold (international marketing efforts) … we haven’t,” Kane told The Commercial Appeal. “We continued to promote and represent Memphis in Australia, New Zealand, Japan, the UK and Europe during COVID… even though we knew no one could come here. So it’s not that we’re trying to start something, we’ve never stopped on the path of promoting Memphis to our international audience.”

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