Travelers at Roissy-CDG Airport will be spoiled for choice when packing their bags. In Roissy-en-France (Val-d’Oise), Eklo is building a budget hotel with a focus on design. In Tremblay-en-France (Seine-Saint-Denis), Easyhotel offers an even cheaper and more minimalist offer.
As the Eurosatory defense and security exhibition fills up at the Villepinte exhibition centre, construction sites for new housing continue nearby. Brands, after two years of a health crisis, are showing their optimism with the gradual resumption of air traffic and major professional meetings.
The eco-friendly hotel brand Eklo will launch in January 2023 in Roissy-en-France. Zac Roissy Sud will have a 150-room hotel costing just under 10 million euros. “We want to reinvent the economy hotel industry with a touch of lifestyle,” explains Emmanuel Petit, founder and president of the brand, which already operates 7 hotels and builds 4 more.
With affordable rooms ranging from 55 to 90 euros, he wants to attract business customers who are concerned about environmental issues and living conditions. With optimal thermal insulation, 44 solar panels and a rainwater harvesting system, Eklo is the epitome of an environmentally responsible hotel while remaining affordable. And Emmanuel Petit is thinking big for the next few years, he intends to increase turnover from 10 million to 50 million by 2027.
This is a completely different rate that Easyhotel chose. Created by Stelios Hadji-Ioannou, founder of Easyjet, the network offers small, well-optimized and affordable rooms without sacrificing comfort. Since the beginning of the year, she has opened a 208-room hotel in Tremblay-en-France with a starting price of 40 euros. “We want to create a new generation of hotels that are affordable, simple, low-carbon and well integrated into the environment,” says Karim Malak, CEO of Easyhotel.
Customers in a hurry
Indeed, customers will not find a restaurant or breakfast room in their hotels and will be forced to go to the Aéroville shopping centre. The hotel chain focuses on business customers who are in a hurry and watch prices.
It was with the ADP group, the owner of the land, and the promoter of Linkcity that Easyhotel carried out this operation, the authors of which do not wish to disclose the amount. With this new building, the brand, now majority owned by investment fund Icamap and Ivanhoé Cambridge, aims to reach $70 million in turnover by 2022 with 43 hotels across Europe.