Tourism

Journera partners with Tourism Economics to help marketers

Gives destinations access to real-time flight and hotel information for their markets

CHICAGO, June 15, 2022 /PRNewswire/ — Journera named one of the 10 Most Innovative Travel Companies in the World by fast company and technology pioneer of the World Economic Forum, today announced a commercial partnership with Tourism Economics, Oxford Economics and a leader in data and insights for destination marketing organizations (DMOs). The companies announced this at the International Conference of the Travel and Tourism Research Association in Victoria, British ColumbiaCanada.

Relationships will provide real-time information on Journera flights and hotels to subscribers of Tourism Economics’ ‘Symphony’ analytics platform. For the first time, DMOs will be able to view national booking forecasts and get a clearer picture of the volume of travelers who will be traveling to their markets. They will also have access to the most likely targets for their marketing campaigns based on real-time confirmed confirmed bookings and itineraries.

Tourism Economics will provide all Symphony subscribers with a real-time country data version of the Journeraâ Pacesetter report to be included with their existing subscriptions. DMOs will have the opportunity to update the data for specific market data, which will help them gain a deeper understanding of demand in their markets, looking ahead two months ahead. Both Journeraâ Pacesetter offerings will include real-time, first-party validated Journera travel data from major airlines and hotels.

“The pandemic and early recovery have spurred a new spirit of innovation in tourism marketing,” he said. Jeffrey Katz, CEO of Journera. “DMOs understand that they need to quickly update their access to their own real-time data to accommodate the new traveler mix and better target their marketing spend to attract new travelers.”

“We are excited to offer such a dataset geared towards future demand,” he said. Adam Sachs, president of tourism economics. “By integrating Journera’s real-time travel provider data into Symphony, our DMO customers have a new and powerful way to understand current market demand and determine the best prospects for future trips to their destination.”

Journera aggregates travel data to open up new opportunities for travelers and travel companies, from identifying potential customers who are planning trips, more accurately predicting their needs throughout the journey, and offering new services and experiences based on information from travelers in the mode real time. needs.

Journera recently commercialized its Journey in the Know™ a product that helps travel service providers and travel marketers know which customers are traveling where and when. For DMOs, this capability enables targeted ad buying targeted at the most likely customers in their market. Airlines, hotels and other travel service providers use Journey in the Know™ identify travelers…

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