In an effort to develop tourism, ensure responsible travel and engage local communities, the southern state of Kerala has established responsible tourism clubs in various locations across the state.
The goal of the initiative is to make tourism development more responsible and sustainable at the local level, to preserve local art and culture, and to implement environmental protocols. The initiative also aligns with the previously launched Destination Challenge, which aims to identify and develop 500 destinations over the next four years. Through these Responsible Tourism Clubs, the state government aims to combine sustainability and responsibility at the destination level.
Initially, the government plans to create at least 100 responsible tourism clubs in 2022 and 1,000 clubs within three years. These clubs will be established at the destination level and will promote and raise awareness of sustainable and responsible tourism, as well as highlight business opportunities for host communities, and educate and educate to stimulate local entrepreneurship, among other things. Along with this, they will also be responsible for the process of waste management and beautification of the destination.
The first set of Responsible Tourism Clubs has already been set up by the State Department of College and University Tourism in cooperation with the State Department of Higher Education, and Beipor in Kozhikode is one of the destinations that will witness the comprehensive development of responsible tourism. The aim is to turn Bayport into an international tourist destination within three years. The deployment of the initiative at the state level took place in the presence of the Minister of Tourism P.A. Mohammed Riyas.