Life Style

Keys REIM strengthens its presence in the Lifestyle hospitality industry


To strengthen its position in the Lifestyle hotel segment, Keys REIM becomes the majority shareholder of the KNSA fund. This new venture owns a portfolio of 19 operating hotels and 4 projects under development under Lifestyle brands such as Mama Shelter, 25 Hours, Jo&Joe and The Hoxton.

Looking back on the creation of Ennismore: A partnership between French hotel giant ACCOR and English startup Ennismore

In October 2021, ACCOR and Ennismore completed their joint venture. Thus, the two hotel groups created a new organization called Ennismore by merging their Lifestyle brands. Accor becomes the majority shareholder in the operations of this new company with more than two-thirds of the capital. The rest is owned by Ennismore founder Sharan Parisha.

As a result of this merger, the two hospitality players aim to become the world’s largest Lifestyle hotel operator by combining Ennismore’s Lifestyle market know-how and the strength of the ACCOR Hospitality Group to spread and grow.

Today, Ennismore has a portfolio of 14 hotel and coworking brands, as well as over 150 restaurants and bars. In total, the new company includes 87 operating hotels and more than 141 hotel projects under development. …

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