Tourism

NMU Adds Master’s Degree in Outdoor Recreation and Nature-Based Tourism

MARKETT, Michigan. (WLUC) – The Northern Michigan University College of Graduate Studies and Research has added a new master’s degree program called Outdoor Recreation and Tourism Management (AORNBT) effective this fall.

The program will be delivered primarily online through NMU’s global campus with two face-to-face summer workshops. It is intended for individuals currently working in parks and recreation who wish to move into administrative positions, as well as prospective students interested in these careers.

“The outdoor recreation industry is one of the largest aspects of the US economy,” said professor and program director Scott Jordan of the NMU School of Health and Performance. “The AORNBT degree was designed to produce leaders in the field.”

Prospective students in the following fields can use this degree for career advancement: National Park Service; National Forest Service; federal, state, or public recreation and land management agencies; non-profit organizations; and outdoor recreation and tourism managers in the private sector.

“Outdoor recreation and tourism is one of the fastest growing and most popular leisure activities, and the demand for skilled professionals to manage related programs and facilities is growing proportionately,” added Associate Professor Ryan Hines.

Required courses are devoted to the history and philosophy of leisure; sustainability, current issues and legal and ethical aspects of outdoor recreation; and management and administration. In addition to the summer seminar, there are also electives and research components.

Professor Jackie Medina added that the program “offers not only administrative and leadership training for career advancement, but also the basis for a PhD.”

Examples of occupations for which individuals have obtained similar degrees include federal land administration agencies, public parks and recreation, the guide service industry, and community planners for areas wishing to develop a tourism economy or the knowledge to manage an outdoor recreation economy sustainably.

For more information about the 34-credit program, visit the NMU website.

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