Players note more factors for tourism expansion

Zephania Ubwani

Arusha. There may be few signs, other than the recent exhibition here, that indicate that Tanzania’s tourism is on the path to recovery.

The fair had a record number of exhibitors compared to pre-Covid 19 events, with an increase in the number of foreign exhibitors.

It was normal that the Magereza Fair grounds near the Arusha airport were bustling with activity given the number of exhibitors.

Interestingly, the show was spiced up with light aircraft (a few meters higher) – landing and takeoffs are evidence enough that the tourist season has arrived.

Yonas Nthiyakunze Ndunguru, a budding tourism entrepreneur, was among the hundreds who filled the spot.

Unlike many others who displayed their tourism products in pavilions that filled the area, Mr. Ndunguru promoted his products while on the road.


“The recovery is going well… now it is in better shape. There are many flights arriving with a lot of tourists,” he told The Citizen.

He said that some of the tour operators like him are unable to book places for their clients for the tourist season from June to December 2022.

He attributed the encouraging signs to a number of measures recently taken by the government in collaboration with other industry players.

These include, in particular, the abolition of PCR tests for Covid-19 at border entry and exit points and other unnecessary restrictions.

Mr Ndunguru, who has a van to take tourists to places, said that tourism industry players need to make a concerted effort to reach source markets.

These should include, inter alia, the organization of Caribou or Kili fairs outside the country, especially in major tourism source countries.

Dr. Emmanuel Soullet, one of those who filled the fairgrounds, said the EXPO was one of the laudable measures to promote the country’s tourism potential.

Tourism marketing, in his opinion, should not be left only to the tourism department, “but to all ministries, local communities and all other stakeholders associated with it.”

Dr. Sulle is the coordinator of the ICCA Consortium for East Africa and the Horn of Africa and is based in Arusha, the country’s tourist hub.

Although he praised the recently released movie “Royal Tour”, he argued that the initiative could achieve a lot if complemented by other efforts at the national and local levels, especially the improvement of the hospitality industry and infrastructure – the safety of roads and tourists.

There are problems in Tanzania for the “broad infrastructure” that should facilitate tourism, he said.

“Noise is heard everywhere from churches, bars in residential areas… some hotels are closed due to noise,” he said.

Dr. Sulle said promoters of the local tourism industry should borrow the leaflet from Cape Town in South Africa; a clean city with all aspects of a conductive environment.

“It’s a quick recovery,” the Arusha-based creative publisher said when told of his views on the prevailing optimism about…

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