Ruidoso allocates $150,000 for post-fire tourism development

Leticia Liscano, a Lubbock, Texas resident, takes a break from walking down Ruidoso Street in the summer of 2020 and FaceTimes with her granddaughter. (Anthony Jackson/Diary)

The village of Ruidoso and the New Mexico Department of Tourism have teamed up to promote travel to the southern New Mexico city just a month after the McBride fire was 100% contained.

The village and state have allocated a total of $150,000 for tourists from the West Texas Market, which is the state with the largest influx of travelers to Ruidoso.

“Due to the high risk of forest fires, trail access is limited; however, there is still plenty to see here in Ruidoso,” said Ruidoso village tourism director Elisabeth Ritter. “Our resilience as a community is inspiring and we are excited that visitors come to experience all that Ruidoso has to offer.”

According to a press release, representatives of the Department of Tourism visited the mountain town in late May to share information about the department’s programs. And in early May, NMTD representatives also met with the community to “listen to questions, concerns and ideas.”

The McBride Fire, which began in early April, burned more than 6,000 acres, destroyed more than 200 homes and killed two residents. By early May, the fire was 100% localized.

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