Sanya supports tourism recovery in China

Tourists ride a speedboat in Sanya, Hainan province, on May 3, 2022. [Photo/Xinhua]

As the warning asterisk has been removed from China’s travel code application and COVID-19 prevention and containment conditions improve, the country’s tourism market continues to recover steadily as the summer holiday period approaches.

The resort city of Sanya on the tropical island of Hainan Province has become a popular search query on various online travel platforms, Xinhua news agency reported.

On July 1, the first day that Luhuitou Resort began offering free admission to tourists, the number of daily visitors exceeded 2,000. Since June, intangible cultural heritage awareness activities in the Nanshan Cultural Tourism Zone have also attracted more than 100,000 tourists.

The number of hotel bookings is growing rapidly. Between July 1 and July 9, the average room occupancy rate in high-end luxury hotels in Haitang Bay exceeded 83%. Since the end of June, some hotels have even posted signs “No vacancies”.

Duty free shops are also gaining momentum in Sanya. Since June, the number of shoppers has increased by about 30 percent from the previous month, said He Cuiping, director of operations management for HTDF, a leading tourism and duty-free company in Hainan. Currently, the indicator has recovered to the level of the same period last year.

In addition, the night economy illuminates city streets, demonstrating consumer potential. Lured by food markets and other activities, the Sanya night tour has become a new option for many young people.

According to a recent report published by online travel agency Qunar, Chengdu, Chongqing and Guangzhou were named the three most popular summer vacation destinations in China this year. Sanya ranked seventh on the same list.

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