SO/ is already present in major international cities: Bangkok, Singapore, Auckland, St. Petersburg, Berlin, Vienna, Havana and continues to strengthen its presence in new destinations, including Dubai and Melbourne this year.
Paris is now considered the European flagship. Each SO/ address has its own personality, signed by a great designer such as Christian Lacroix or Karl Lagerfeld.
In the heart of Morland Mixité Capitale, an area being redeveloped by the Réinventer Paris project, SO/ Paris takes its place in the former tower that housed APUR, a Parisian urban planning workshop in the heart of the 4th arrondissement of Paris. on the banks of the Seine between the Bastille and the Marais.
The interior design of the hotel was developed by the RDAI architectural bureau, using natural materials such as leather or wood and nomadic furniture with an urban look.
Art will have a strong presence in the project thanks to the intervention of the Emerige company, which develops its mixed approach with the walls and corners of the establishment loaded with contemporary works by Neil Belouf, Thomas Fugueirol or Olafur Eliasson.