Songs, scents and landscapes contribute to the development of tourism in the region

Uighur residents stage a parade for tourists in the Old City of Kashgar, Xinjiang. [Photo by Li Xiongxin/For China Daily]

The band starts playing, chiming guitars and drumming relentlessly as the stage is covered with colorful laser projections of nebulae.

Cheerful music, mixed with joyful exclamations and singing, pulsates in the hall, reflecting in the air filled with the pleasant aroma of lavender flowers. Everyone present will feel an adrenaline rush.

So it was at a concert held on Monday near a lavender plantation in Yining County, Xinjiang Uyghur Autonomous Region.

The concert, which featured a variety of performances from rock and folk to hip-hop, was intended to introduce tourists to live music as well as to promote the scenic view of the county’s lavender sea. Those who buy tickets also get free admission to Lavender Scenic Areas this month.

“I am very excited, the mood from the concert is great,” said Illidan Dulkun, who was among those present.

This lively event represents the recovery of Xinjiang’s culture and tourism sector after the impact of the latest COVID-19 outbreak.

June marks the start of the region’s peak tourist season, during which visitors can sample delicious fruits, ride horses through vast grasslands, admire snow-capped mountains, and watch performances by ethnic groups.

More than 200 cultural and tourism events have been held, including a festival of culture and tourism dedicated to the culture of dolan and qiuqi, held in Aksu prefecture, a marathon around Lake Sairam in the Bortala Autonomous Prefecture of Mongolia, and horse racing in the Zhaosu county of the Ili-Kazakh Autonomous Prefecture. organized in Xinjiang over the past two months to boost tourism and revitalize the market.

In addition, scenic routes have been developed to help motorists appreciate the natural wonders, historical sites, and local customs along this stretch of the Silk Road.


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