Tourism

Summer will warm up the tourist market

A group of young people participate in a fun high school graduation run in Wuhan, Hubei province, on June 11.
CHENG YING/CHINA DAILY

College and high school graduates are searching the internet for entertainment all over the country.

Domestic tourism is expected to heat up this summer, fueled by strong demand from students graduating from colleges or high schools, as well as an easing of COVID-19 restrictions on inter-provincial leisure travel.

From June 6 to 9, Ctrip searches for “prom trips” were up more than 300% from a week, according to the online travel agency. On June 9, national college entrance examinations ended in most parts of the country.

Cities with multiple colleges and universities such as Wuhan in Hubei, Chengdu in Sichuan and Dalian in Liaoning were among the cities sending the most graduates to travel destinations, according to Ctrip.

According to Ctrip, student travel preferences varied. High school students are showing interest in traveling to cities where their dream colleges are located, such as Beijing, Nanjing in Jiangsu and Guangzhou in Guangdong.

In contrast, college graduates chose to travel far as a way to mark the end of their student lives. Tibet Autonomous Region, Yunnan Province, Gansu Province, and Guangxi Zhuang Autonomous Region were among the destinations that received the most inquiries from college graduates on Ctrip.

“With the completion of national college entrance exams and the approach of summer and graduation season, more young people and families with children are eager to leave,” said Fang Jieqian, an industry analyst at Ctrip Research Institute. Consumer Daily, Beijing, June 9.

Ctrip’s recent growth in business points to a summer pickup driven by the resumption of inter-provincial group tours in most parts of the country, an improvement in the COVID-19 situation, and political support, Fan said.

Zhao Wenzhi, president of Guangzhou-based GZL Tourism, told local newspaper Information Times on Monday that the country will experience two peaks in graduation trips before the official start of the summer break.

One began after the completion of the national college entrance examination and will end before the publication of the examination results. The other will begin after the completion of the high school entrance exams at the end of June and end before the summer break begins, Zhao said.

“With the country’s ever-improving COVID-19 situation and a more focused COVID-19 policy on inter-provincial tourism, the 2022 graduate season should surpass the 2020 and 2021 season in the variety of destinations and tour packages available to graduates,” he said.

On May 31, the Ministry of Culture and Tourism updated its COVID-19 policy at inter-provincial…

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