Entertainment

Vanessa Picken has been named Chairman and CEO of Sony Music Entertainment Australia and New Zealand.

Sony Music Entertainment has appointed Vanessa Picken to the position of Chairman and CEO of Sony Music Entertainment Australia and New Zealand.

Reporting to Rob Stringer, chairman of Sony Music Group, Picken will begin his new role in September.

Former Chairman and CEO of Sony Music Entertainment Australia and New Zealand Denis Handlin left the company in June 2021.

Based in Sydney, Picken will oversee all operations, artist signings, marketing and business partnerships for the company.

SME says it will also be “forging new artist partnerships” with other Sony companies and identifying opportunities for artists across a variety of entertainment channels such as music, TV, movies, podcasting, games and more.

Picken has over 15 years of leadership experience.

Most recently, Picken served as the managing director of an independent music company. [PIAS] in Los Angeles, overseeing the growth and restructuring of the label group and the company’s distribution business.

During his stay in [PIAS]Picken has focused on repertoire and campaign development, as well as working with BRIT award-winning artist Arlo Parks, as well as supporting artists including Day Wave, Röyskopp, Lykke Li, Mykki Blanco, Geese and more.

Prior to her time there, she led digital strategy across the Americas, Asia, Australia and New Zealand, overseeing the company’s digital activities, including digital marketing, social media, and the use of the organization’s audio and audiovisual recordings through commercial digital music platforms.

Picken is also the founder of digital agency and label service company Comes With Fries. The agency provides creative, digital marketing and media services to independent artists, managers, labels, as well as various organizations and brands.

With offices in Sydney and London, Comes With Fries has been responsible for creative, marketing and advertising campaigns for thousands of artists, labels and organizations including Powderfinger, Placebo, Support Act, Nettwerk Music Group, Red Bull Records, So Recordings, Jess Mauboy. , Strange Talk, The Chats, Confidence Man, Speedy Wunderground and more.

Picken began her career in the music industry with EMI Music Australia in 2006, where she spent five years working with the label’s local and international artists, including contributing to the success of artists such as Robbie Williams.

She is also co-curator of Fastforward Sydney, a music technology conference for industry leaders.

Sony Music Group Chairman, Rob Stringer

“We believe Vanessa will be an innovative leader leading Sony Music Australia into an exciting future.”

Rob Stringer, Sony Music Group

“After a thorough and thorough recruitment process, we are delighted that Vanessa has joined our company in such a pivotal position,” said Rob Stringer, Chairman of Sony Music Group.

“Her impressive experience spans so many areas of the contemporary music business in Australia and New Zealand, and her recent leadership experience in the United States adds global insight to these existing skills.

“We believe Vanessa will be an innovative leader leading Sony Music Australia into an exciting future.”

“I am delighted to be back home to join Sony Music Australia and New Zealand to lead the company into a new chapter of transformation. Our strategies will focus on music, alliances and innovation with a global mindset.”

Vanessa Picken

Picken added: “I am delighted to be back home to join Sony Music Australia and New Zealand to lead the company into the next chapter of transformation. Our strategies will focus on music, alliances and innovation with a global mindset.

“Sony Music is renowned for empowering its artists and creators by breaking down traditional barriers and putting them at the center of everything it does.

“We will reaffirm our commitment to finding and developing new and emerging talent in both countries, as well as expanding commercial and creative opportunities for our roster of artists locally and internationally.”Music business around the world

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