When Warner Music Group confirmed its $400 million acquisition of 300 Entertainment late last year, the company also confirmed that 300 leader Kevin Liles (under Warner’s umbrella) would be named chairman and CEO of both 300 and Elektra Music Group.
Elektra Music Group was a cutting-edge New York label group formed by WMG in 2018 that includes labels such as Fueled By Ramen, Roadrunner Records, Low Country Sound, DTA Records and Public Consumption.
Now the Elektra Music Group is no more, and this week its constituent parts were merged into 300 Elektra Entertainment – 3EE – a brand new cutting-edge Warner label group led by Lyles as chairman and CEO.
What was Elektra Music Group is now Elektra Entertainment and is still led by co-presidents Mike Easterlin and Gregg Nadel, who report to Liles in the 3EE structure.
The other half of this 3EE structure is 300 Entertainment, led by newly appointed co-presidents Reyna Bass and Selim Buab. Bass and Buab also report to Lyles.
Warner said in a press release this week, “Under the auspices of 3EE and 300, and Elektra will maintain their independent identity and culture.”
However, according to Warner, 3EE’s “central center of expertise” will now be created, which will “combine the deep knowledge and rich experience of the 300 and Elektra teams.”
Brands now part of 3EE include 300, Elektra Records, Fueled by Ramen, Roadrunner, Low Country Sound, DTA Records, Public Consumption, Young Stoner Life Records, Sparta and 300 Studios.
The 3EE logo combines elements from both 300 and Elektra Entertainment, including the signature red 3 for 300 and the folded Elektra Entertainment logo (see below).
“Every brand in 3EE was born as an independent, entrepreneurial label made up of music lovers who take risks, break the rules, and subvert the culture,” Lyles said.
“3EE’s mission is to reimagine our value proposition for artists and creative partners around the world.
“We fuel the spirit of our labels’ identity by building powerful brand management teams that span genres and cultures. Our people are handpicked because they all live by what they work and love what they do.
“Each label in the 3EE family is driven by a unique perspective and purpose, while at the same time they all benefit from our many years of collective experience, wisdom and influence. We call it #BiggerFamilyBusiness.”
“3EE’s mission is to reimagine our value proposition for artists and creative partners around the world.”
Kevin Liles, 300 Entertainment
“From the day we walked in the door at 300, we made it our mission to sign original artists and develop a brand that stands out from the crowd,” Bass and Buab said.
“Mike, Gregg and the Elektra team share our Artist First philosophy, and bringing our companies together creates an exciting collaborative environment where artists across the musical spectrum can be anyone and achieve anything.”
“From Elektra to Fueled by Ramen and Roadrunner, and our entire family of labels, we are distinguished not by one individual identity, but by a collective of distinctive brands,” said Easterlin and Nadel.
“We are thrilled to join forces with Kevin, Raina, Selim and the entire 300 team to create a company that nurtures real artists, songs and visions from concept to global greatness.”Music business around the world